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Clients Perceive Value Through You

July 24, 2018 By Baz Gardner

I put up a post on LinkedIn last week asking how ‘Fee For Service’ was still a thing and it has raised some interesting perspectives. By the way, if you would like to check that out and to join the conversation click here. So, I thought I would raise the next logical question: ‘What exactly is... [Keep reading]

I’m a Guy

May 15, 2018 By Baz Gardner

So in case you hadn’t noticed… I’m a guy. In our world that means a few certain things, other than I might be able to lift really heavy things or to stand up to go to the bathroom. It means that there is a certain societal way of doing things. Of what is and isn’t... [Keep reading]

Tell Your Client Stories To Build Your Business

May 1, 2018 By Baz Gardner

It will probably be no surprise to you that whilst 78% of people trust peer recommendations (i.e. ‘word of mouth’ referrals), and only 14% of people trust advertisements.  It is much easier for a client to trust you when they know of someone else who has a relationship with you, and is better off for... [Keep reading]

Speed Is Everything In Business

April 17, 2018 By Baz Gardner

How fast you get things done is possibly the single largest determinant of ultimate success in Business. I not only now have 24 years of business experience under my belt, but I have also been advising Business Owners for 24 years. So you think I would have learned this lesson sooner… but the truth is,... [Keep reading]

Your Website Sucks

April 10, 2018 By Baz Gardner

Let’s face it, your website probably sucks. Ok, so I am making a generalisation here but one based on the simple truth that 99.9% of the websites representing Professional Services Firms are communicating the wrong things in the wrong ways and are focused on achieving the wrong goal. More than 98% of the visitors to... [Keep reading]

Truth NOT Spam

March 27, 2018 By Baz Gardner

I always tell people that my first rule of social media is that some people are not going to like you and that's a good thing! Being Social in business isn’t about content marketing, click funnels or lookalike audiences. It is almost laughable how we all (myself included) use our rational brains to make vastly... [Keep reading]

Most Important Step: Action Before Systems

March 20, 2018 By Baz Gardner

Disclaimer: This is going to be a ‘Counterpunch’ and it is written by a reforming perfectionist. I can’t count how many times I have said ‘action before systems’ to the owners of service firms in the last year. The irony is that I am ALL about creating better systems and doing things that create more... [Keep reading]

Stop Competing Start Innovating

March 8, 2018 By Baz Gardner

I want to share with you why I think competition is bad for advice and services firms... and you! I have been competitive in my life, I have used it as a means to push myself to achieve certain things. I’ve been a top producer, I have won awards and outperformed, I have even been... [Keep reading]

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