Author: Baz Gardner
Are you addicted to thinking? Don’t get me wrong, thinking has it’s place but when I take a good hard look at myself and the world around me, it seems pretty dang clear that our addiction to thinking may actually be our greatest limitation as a species. My whole life I have been obsessed with […]
This post is about freeing yourself from the illusion of ‘lacking time’ by getting clearer, defining a path forward and taking control of the important things in your life. But be prepared; the truth isn’t always easy to swallow. ‘I don’t have time’ – what does this really mean? It’s something that’s said by everyone […]
Have you Googled yourself and really thought about what impression the results give? In this Top Tip we focus on the reality of your online reputation and how it’s becoming just as important (if not more important) than your offline one.
Hey everyone! It’s been a while since I have added my thoughts to our Top Tips series. I have been busy learning lessons, making mistakes and preparing to evolve The Social Adviser into something, well, better.
We have pushed hard (change is never easy) and to create momentum we have been focusing on the big, the challenging, and the vast opportunity to evolve that Social Business presents. Of course, we also had to create a business that would fund our crazy ideas, as distracting as that can sometimes be.
Now I want to spend a little time getting back to helping you (the professionals) to be better. Over the coming weeks I am writing a series focused on the effect that your online presence has on both your professional reputation and your brand.
This series is not about Social Media as such, it is about how ‘business as usual’ has changed. For those of you sitting on the fence, or dipping your proverbial toes into the water, it will move you with undeniable facts and real world examples as to why you must own and actively control your online reputation.
For those of you who are already converts, these posts will be just what you were looking for to send to your employees, boss or your business partner down the hall.
I have an admission to make; you see it seems that I have screwed up. The greatest irony is that the trap I have fallen into is the same one I put so much effort into teaching others to avoid.
One of the things I have learned is that universally, as service professionals and businesses, we consistently seem to undervalue the component parts of what we do.
One of the questions that I am most asked by professionals who are curious about ‘going social’ is, ‘How do I keep coming up with interesting things to write about?’.
But it’s not just those who are starting their Social journey who get stuck here. Some of our most successful students and clients are often at a loss when it comes time to put the fingers to the keyboard.