“Video is about 20 times more powerful than words,” The Social Adviser’s Baz Gardner said during his interview with the financial magazine riskinfo. Online video is an important part of any marketing and communication strategy, but it is vital for financial advisers because they rely on trust to build their businesses.
Speaking to riskinfo ahead of the inaugural Adviser Edge ‘Social Advice’ Summit, Gardner explained that people find it easier to make a decision aboutwho to trust, than they do about which retirement strategy to implement. However, most advice practices use their website and emails to deliver content, rather than to build relationships.
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