1. Distributed Influence
Spreading your content by using tools like blogs, SEO, Facebook, Twitter, Youtube, Google+ etc, you create a flow of prospective clients who would otherwise have no connection to your business. As they engage with your content, they join your influence, network, and by using a system of progressively-linked content, they become warmer prospects moving closer to becoming clients.
2. Directed Influence
Using social media to find your ideal clients and then approaching them directly with a personalised and targeted content strategy using new digital communication methods.
3. Enhanced Referrals
By building the right content for your clients they will begin to share your influence with their own networks. This allows a much higher percentage of your clients to become effective referrers and to do so with a much bigger audience.
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