The Key to Social Business – How We Decide (Conversion Psychology)
If you want to influence the decisions of a person or a group of people then you need to get to the fundamentals of how the mind works and how we make decisions. This is the key to Social Business, it is also the key to all New Client Engagement, Referrals, Sales and even Marketing.
The application of true Social Business means an ability to influence the decisions of others on an exponential scale.