The 4 Biggest Mistakes Professionals Make When Using Social Media
You will come to notice that we are of the firm belief that the way most professionals are using social media is fundamentally incorrect (but for you this will change in time, we promise!)
Not understanding the true power of Social means that most of the activity professionals engage in online is ineffective at best. This is a major contributor to the misperception that there is no ROI from using social media (and we can attest to the fact that there most certainly is!)
Like any relationship, social media is best used as your way of building trust with those in your network. And without being yourself and showing people who you really are, the trust building process is incredibly difficult and at times, impossible.
In this video, we explore the four biggest mistakes we see professionals make when using Social. Ultimately, these mistakes all stem from people acting completely different when using social media compared to when they are building relationships in person (when in fact, the same principles do and should apply). Avoiding these errors will see your activity on Social achieve maximum impact and actual results.