Some of the outcomes and things you’ll learn during this one day module...
Maximise your digital plans by amplification through paid reach
Understand the options and how to use them for the right reasons
Build systems that mean enhanced results at little cost
The secret of linking your efforts through retargeting across platforms and content
Real-world peer case studies to cement your learnings
Setup the necessary accounts to properly iterate your paid reach
More and more, social media platforms are introducing a pay to play mechanism and sooner or later you will have to spend some dollars in order to get the right people to your door. This can be a confusing and expensive game without the right know-how. Thankfully, you have us on your side.
As you expand your understanding and execution of the core principles of resonant communication leverage it becomes increasingly important to also understand how to boost and maximise your impact through paid exposure.
Your Resonance community has a different focus on the use of ‘paid reach’ when compared to most prevailing digital marketing methods. We believe that in almost all situations you should only pay to expand your reach as an extension of having first created an organic (nonpaid) digital presence. In this way, you will achieve far more while also spending very little money for a lot more return on investment.
Participation in this 1-day module is designed to educate and enlighten your understanding not only of what options are available but how to use them in the most cost-effective and resonant ways. We very strongly encourage members not to engage in significant paid reach without a serious understanding of what they are doing. There is a vast array of agencies that will take your money to help you promote your business through paid SEO, Facebook Ads, content etc, however, in almost all cases, spending this money will never result in an actual business ROI or long-term result.
This day will demystify the Mechanics of Paid Reach and empower you with our methodology for creating leverage that will cost far less for very real business returns.
THE BUSINESS ROI
When you are considering making an investment, it’s normal to want to know the return on investment (ROI). So let’s get the uninteresting question out of the way…
“Will these two days be a good financial investment?” Really the question should be, can you afford not to!
The simple answer is this – as long as you put in the effort and follow the steps, your newfound knowledge and skills will more than pay for itself financially within the first year, many times over. But like anything we do, we offer a simple guarantee, we know what we do is of extreme value and if you attend the workshop days and disagree, just tell us and we will we will solve it or give you your money back.
Your happiness and your results are our business plan.
WHO SHOULD COME?
We consider this event essential for anyone who leads an Advice or Service Firm or who wishes to. You cannot make business decisions in a digital and connected world without the right perspective and understanding to do so.
This module is also highly recommended as training and support material for operations, marketing or support team members within Advice firms who are tasked with the responsibility of integrating social media into a business. (Note that it is our strong opinion that this would have a significantly smaller effect without having the leader of the business also attend.)
HOW DO I ACCESS MORE?
We have programs that cover almost every aspect of creating profound leverage within an Advice or Services Firm. The material, process, content, tools, and resources are not borrowed from any external sources and can not be found anywhere else in the world.
Much of our material and services are reserved for our Resonance Community Members. Should you wish to have access to all of our modules, resources, masterminds, coaching programs and to become a member of our community of Advice firm owners, contact us to find out more.
Members gain access to our full suite of resources for a very nominal membership fee, however, membership is by application as we consider interpersonal fit to be the powerful driving factor of our very real accelerator programs.
WHAT IS OUR OBJECTIVE?
Our objective is to empower the Advice and Services Firm Leaders of the future. Our goal is not to give you cookie-cutter solutions but rather to enable you to reinvent better business your way.
We seek to create change through leadership by example. By empowering you, we empower your clients, and through your radical success, we help to reshape the future of Advice and Service in a new connected age.
We simply ask that you do not measure us by what you may have in the past experienced in this space. We dream bigger, push harder, make more mistakes and learn lessons others would be too scared to consider.
Already a Resonance member? Would you like to bring someone else with you? Get in touch and we'll send you the details on how you can bring a guest for FREE.
Want ongoing access to all of our workshops, strategy days and masterclasses? Want to accelerate every aspect of your business? Apply to join our Resonance Community.