Some of the outcomes and things you’ll learn during this one day module...
Use the power of other people’s content to grow your influence
Match content to your personality brand and the emotional context of your clients
Use the right tools to systematise and drive your resonant engagement
Enhance your understanding of the behavioural drivers of your clients
Correctly match message, personality and context to create far greater results
Use the mere exposure effect to greatly speed up the trust creation in your network
Your content isn’t something that someone else should control for you, but just because that is true doesn’t mean that others can’t play a part in bringing it to the world. Combine automation and other people’s content to create resonance and action that will directly affect your business ROI.
Randomly sharing other people’s content on social media will almost never produce any meaningful results. The reason for this is that there is no consistency of personality brand, there is no ‘personal touch’, and there is most certainly no matching of the content to the true emotional drivers of the people you are seeking to reach. This module is designed to help you understand how to match content for sharing publicly to the business personality brand and the emotional context of existing and prospective clients. You will work through a series of exercises that will have you curating and automating a social media plan for the following 6 months! This is especially effective for Resonance members who do not already have a large library of their own content or who are developing resonant social media plans for other professionals within their teams or businesses.
Participating in this module will not only empower you to create systematised and resonant content plans quickly and cheaply, it will also provide far deeper insight into the role that Emotional Context plays in human behaviour. Previous participants have been able to quickly stand out online, creating opportunities and direct business ROI. In addition, we have seen an uplift in overall communication and resultant business success as this module deepens the understanding of context in communication across all mediums, digital and otherwise.
THE BUSINESS ROI
When you are considering making an investment, it’s normal to want to know the return on investment (ROI). So let’s get the uninteresting question out of the way…
“Will these two days be a good financial investment?” Really the question should be, can you afford not to!
The simple answer is this – as long as you put in the effort and follow the steps, your newfound knowledge and skills will more than pay for itself financially within the first year, many times over. But like anything we do, we offer a simple guarantee, we know what we do is of extreme value and if you attend the workshop days and disagree, just tell us and we will we will solve it or give you your money back.
Your happiness and your results are our business plan.
WHO SHOULD COME?
We consider this event essential for anyone who leads an Advice or Service Firm or who wishes to. You cannot make business decisions in a digital and connected world without the right perspective and understanding to do so.
This module is also highly recommended as training and support material for operations, marketing or support team members within Advice firms who are tasked with the responsibility of integrating social media into a business. (Note that it is our strong opinion that this would have a significantly smaller effect without having the leader of the business also attend.)
HOW DO I ACCESS MORE?
We have programs that cover almost every aspect of creating profound leverage within an Advice or Services Firm. The material, process, content, tools, and resources are not borrowed from any external sources and can not be found anywhere else in the world.
Much of our material and services are reserved for our Resonance Community Members. Should you wish to have access to all of our modules, resources, masterminds, coaching programs and to become a member of our community of Advice firm owners, contact us to find out more.
Members gain access to our full suite of resources for a very nominal membership fee, however, membership is by application as we consider interpersonal fit to be the powerful driving factor of our very real accelerator programs.
WHAT IS OUR OBJECTIVE?
Our objective is to empower the Advice and Services Firm Leaders of the future. Our goal is not to give you cookie-cutter solutions but rather to enable you to reinvent better business your way.
We seek to create change through leadership by example. By empowering you, we empower your clients, and through your radical success, we help to reshape the future of Advice and Service in a new connected age.
We simply ask that you do not measure us by what you may have in the past experienced in this space. We dream bigger, push harder, make more mistakes and learn lessons others would be too scared to consider.
Already a Resonance member? Would you like to bring someone else with you? Get in touch and we'll send you the details on how you can bring a guest for FREE.
Want ongoing access to all of our workshops, strategy days and masterclasses? Want to accelerate every aspect of your business? Apply to join our Resonance Community.