This is not about whether you are into social media. This is about protecting your professional reputation.
LINKEDIN UNLOCKED: SECURING YOUR PROFESSIONAL BRAND
12 Week Course
THIS ISN'T JUST ABOUT LEARNING – THIS IS ABOUT DOING!
Most professionals now have a LinkedIn profile, however, the consensus is they are confused with how to use it or what to do with it. Most also do not realise that the a-typical LinkedIn profile is actually a hindrance and is ‘personal reputation’ damaging. What’s more, most professionals do not understand that the online reputation of their entire team also directly affects the reputation of the business.
We saw a monumental gap where professionals, who are concerned about protecting their hard-earned reputation, have been left with just a ‘toe in the water’ when it comes to social media and their online presence.
For all of these reasons, we wanted to create something that every professional could commit to, both from a cost AND a time perspective. We wanted it to be scalable across an entire business and we wanted to spell everything out for you step-by-step.
WHAT OUTCOMES SHOULD YOU EXPECT?
Recently I committed to following the LinkedIn Unlocked program provided by The Social Adviser and which I have found really valuable and helpful to my business. In addition to the easy to follow educational and practical steps I found the staff to be really helpful as well and commend them for that. I recommend the Social Adviser for the excellent work that they are doing!
The LinkedIn Unlocked program was a fantastic tool that allowed me to get focus on the purpose of LinkedIn for me. The program was well presented and easy to follow and it has given me the confidence to display my true self.
A first class LinkedIn profile for both myself and my clients is a critical investment. In the few weeks since completing Baz's LinkedIn Unlocked course, I would estimate it has already paid for itself many times over. The eventual value to my business will likely prove immeasurable. I highly recommend this course.
CHECK OUT THIS OVERVIEW OF THE LINKEDIN UNLOCKED 12 WEEK COURSE
STAGE 1: GETTING TO KNOW ‘THE REAL LINKEDIN’ FOR PROFESSIONALS
We will teach you how to use your LinkedIn profile to control your personal SEO and to give a value proposition that is more than just the products or services you represent. It’s time to harness your personal reputation and make sure that your clients know that you are actually someone worth connecting to and building a business relationship with.
In a nutshell… If you don’t take the time to complete your LinkedIn profile to the best of your ability, you will be simply MISSING OPPORTUNITIES! LinkedIn is one of the conduits to your success as a relationship based professional, but if not setup correctly, will lead to squandered efforts and opportunities. Follow along with us as we walk you through the key steps in getting a truly professional All-Star LinkedIn profile.
Understanding what all this means and what to do, puts you in control of your online presence, both to people you don’t know and people you connect with.
STAGE 2: YOUR PROFESSIONAL BRAND ESSENTIALS
Psychological research shows that we have a cognitive bias that means we are good at misinterpreting new information, so if your first impression creates such a lasting impact, it’s definitely something you need to put some serious thought into.
For example, every LinkedIn summary should be different, just as every person is unique. This is one of the most underutilised and undervalued parts of a professional’s profile. We’ll share with you the four elements that make your LinkedIn profile unique, personal and help people get to know you. Mix these ingredients and you will have the perfect recipe for resonating with the right type of people on LinkedIn. Voilà! Additionally we will share with you some secret ways to use additional experience sections to enhance your professional brand, gain more recommendations and inspire your ideal clients, customers and business partners to seek you out.
STAGE 3: MAXIMISING YOUR POTENTIAL
Learn how to plan and re-engineer your skills and endorsements so that they reflect your value to the people that matter. Whether this is contributing to a discussion, providing recommendations and endorsements, or introducing connections to each other, it is critical that you understand reciprocity in the context of your use of Social, and for LinkedIn in particular. Understand it’s not about marketing yourself!
Giving is always better than receiving and on LinkedIn, we have been able to prove it through results.
We’ll also turn your focus to Recommendations – they are a foundation element of LinkedIn – they trigger the human propensity for reciprocity, enhance credibility without being promotional, and significantly boost the algorithmic value of your profile (making you easier to find and be found).
Then, put all this new knowledge you have into practice by learning about the process The Social Adviser uses to connect at scale. This is one of our best-kept secrets!
Baz Gardner
