An Advisors Real Role Is To Ask Questions

I’m going even deeper in this video on what I believe is the role of Advisers. I have used this principle to help coach a lot of Advisers through some of the most crippling limited thinking that plagues the profitability and scaling of Advice firms.

An Advisers role is FIRST to help clients to have a better life. When you base everything from that key philosophy it allows you to drastically expand the depth of impact you have for your clients and the degree to which they explicitly value your relationship with them.

If you are a Financial Adviser that means that you should reserve judgement on giving any financial suggestions until you have actually formed an accurate opinion of what needs to happen for a client to make the most impact on their life.

Honestly, the most impactful part of Advice is generally the interventional conversation that starts at the beginning of an engagement.

Ask better and deeper questions and look for ways to help your clients make their lives better and do so without the blinkers of financial calculations or product or structuring or investment. Clients WILL pay you a fee and do so far more willingly and you are also likely to enjoy the process a whole lot more.