It’s widely known that video is the most trending and engaging form of media. Being able to see someone and read their body language helps you form a relationship with them. We begin to trust them and feel like we “know” them. But prerecording, cutting and editing all takes time – and the more we fashion the video, the less natural we appear, and the less trusting we become. There has to be a better way, right?
Live streaming happens in real time. There is no cutting, editing or retakes. The viewer gets you “one-on-one,” just like they would in a meeting at your office, but from the comfort of their own home. This gives you the unique opportunity to deliver your message to thousands of clients at once, but still giving the impression of a personal connection for each client. No more email newsletters for you!
Live streaming is taking off both in and out of the business circles, and it’s more accessible than ever before. Apps for Apple and Android devices let you watch and stream live video from anywhere in the world (provided you have internet access). Most offer connectivity to your social media networks, allowing you to notify your target audience so they can tune in straight away. You don’t need to own fancy news reporting equipment to deliver your message when you want, where you want.
A basic live stream doesn’t have to cost you a cent. All you need is:
- A computer, or, mobile or tablet device
- Internet connection (ADSL minimum)
Considering you’re reading a blog on the internet, using a computer or mobile/tablet device, it would appear you likely have everything you need to start streaming. So get comfy, create yourself an account with GoToWebinar.com, LiveStream.com, Justin.tv, or Google Hangouts – and there are so many more. Start enjoying the latest social networking revolution. Share birthdays, weddings and graduations with all your friends and family. Engage with clients from the comfort of your lounge chair, and show them why you’re a market leading social adviser.
I look forward to watching your live stream soon!
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Take care, and be social,
Baz.