Research shows that over 50% of Australians will Google a Financial Adviser before they meet them for the first time (and this number continues to grow over time). If you don’t know what clients are finding when they do this, you probably should!
Whilst your efforts to date may have focussed on how you are positioned on your company’s website, there are many other pages which will most likely sit above your company’s website in Google’s results. So it is important that you understand what ranks highly in Google (and what your clients are going to find when they search for you). Whether you like it or not, your clients will start judging you before they have had the chance to meet you face to face, so it makes sense to take some control over what they are going to find.
We have prepared a 15 minute YouTube video for you which discusses some of the key issues of ‘Personal Search Engine Optimisation’, demonstrating the results that are typically found for Financial Advisers.
You will be surprised how simple it is to start improving your online reputation.
As the video shows some ‘screen capture’ technology, we have set it up in ‘full screen’ to make it easier for you to watch.
