For many businesses, a professional and modern looking website is a sizeable expense (not to mention the time involved in preparing all the content.
Given the amount of effort Financial Planning firms put into building their website, the statistics show that the average person visiting an Australian Financial Planning website only stays on the ‘About Us’ page for between 4 and 10 seconds.
Pretty disappointing, right? Yet with one simple change, you can triple the average time a client spends on this page…
What is this change? Putting a video on your homepage of yourself explaining ‘why you enjoy doing what you do’.
Whilst it sounds too good to be true, the statistics don’t lie. Better still, if they like what they hear, visitors will stay on your website for close to 5 minutes, giving you a chance to engage them further and keep them on your site for even longer.
When it comes to developing a relationship of trust with a Financial Adviser, it seems that most clients care less about what you are able to do, and more about whether they want to do business with you or not.