This week’s article is by our Head of Client Service, Michael Back
Are you reading our blog most weeks and not actioning them you hear some of our ideas and like them, but then return to your ‘business as usual’, never to consider these ideas again? And at a wider business level, are you looking forward to your business creating a brighter future, but not investing in it?
Ideas are wonderful and certainly the nucleus from which all great businesses and changes stem. But as you would well know, ideas are nothing without follow-through. Words without action, are just that – words.
No matter what your role is in your particular business, execution is always your competitive advantage! But in order to do that, you need to create a process and culture of innovation and action in your business. This doesn’t mean you decide to do something, feel great about the change this will bring, and then move onto something else. To forge a new positive direction in your business, you need to commit to what you want, make time for it and create systems to make it endure and thrive in your business.
When it comes to this time of year, it is tempting to write off the year and hold out for the New Year period. But if you want to effect change in 2014, you need to start planning NOW. Don’t let 2014 go by as a year when you don’t start revolutionising your business, especially in the digital space. You are costing yourself time, stress and profitability every day you wait.