Why Do Advisers Make Boring Content?

News Flash! You live in 2019 and today having a digital presence isn’t about being ‘cutting edge’ its about just remaining relevant.

Advice and Service Business is all about word of mouth, yet most firms I look at have terrible organic referral rates and when I google them it’s easy to understand why.

Yet most Advisers put digital content creation into the ‘too hard basket’ or worse still, into the ‘waste of time’ business category.

The truth is that almost every professional firm I have come across thinks about and does their ‘content’ wrong.

Whether it is their client newsletters, their blog posts or their Social Media updates.

The truth is that it’s pretty hard to be your own coach and if you are in the business of advising others and you don’t have advisers, then you are falling into one of the greatest self delusion traps ever.

So in one short video I am going to share with you the reasons for this and get you thinking differently about how you share yourself and your business with the world.

Creating content that will dramatically boost your organic client referral rate, doesn’t have to take you longer than 10-20 minutes a week.

I am building a community of Advice & Service Firm Owners who are committed to accelerating every element of their businesses and to building their profiles through authentic leadership, innovation, and mutual support.

Want to learn more? Why not come along to our Roadshow – Trust Reach Influence.

www.trustreachinfluence.com