Emily enrolled in Resonance less than 4 months ago after attending our National Conference AdviserEdge at the start of the year. Emily was a little skeptical about the first 3 months of the program and wanted to skip ahead to the more practical application components. It took a little convincing from Baz that Ignite was, in fact, the part that Emily needed to do the most. The changes we saw in Emily after just 3 months were astonishing and it would not be possible to put into words what those changes will mean to her business performance and the impact she will have as a Founder, Leader and Change Agent in the future.

“Many people think they have defined their own clarity or would prefer to skip to the ‘business end’. The truth is they haven’t, and Ignite is like the key that unlocks the true value and power of everything that we do at The Social Adviser.” – Baz Gardner

Baz met Brett’s colleague Ron, the Founder of Future Auto, a chain of Automotive Service Centres in Queensland, when his car broke down on the way home from the airport after an overseas speaking engagement. The tow truck dropped the car at the workshop at midnight and not only was Ron there by random chance but he also insisted on driving us home! The ensuing conversation was about old school business, using new methods of leverage and the large amount Future Auto was spending every year on radio advertising.

It wasn’t long before Ron and Brett had joined our Resonance Program. Brett is the driver of these new strategies and Ron is the visionary influencer and frontman. They are using the principles in the program to recruit new franchisees and to change their message to the public, adapt their business model and shift customer growth from radio to LinkedIn and Facebook for lower cost and greater reach and return.