Ideal Client Avatar

SYDNEY • 1 DAY WORKSHOP

Some of the outcomes and things you’ll learn during this one day module...

Define your ideal client characteristics based on who you truly wish to serve
Create profiles that correlate to a digital and connected world
Search for and find your ideal client Avatars online
Use your client profiles to link to powerful data provided by social media networks
Prioritise your Social Business plans based on where your ideal clients are online
Enhance your value proposition process by more precise communication

WORKSHOP OVERVIEW

Do you ever have those days where everything is going perfectly until that one client calls and that initial feeling of dread overcomes you? That isn’t how it has to be – you should only ever work with people you consider as your ideal clients, and that’s what you’ll have a framework for after participating in this module.

Knowing exactly who you want to work with and why is a foundation pillar of what it means to be a member of the Resonance community. Through the Ignite module, you will have created a new level of personal clarity and this clarity can be used to understand where your centre of optimal resonance should be focused. For this reason, it is strongly recommended that participants in this module have already completed the 3 day Ignite intensive module.

During the Ideal Client Avatar module, you will be refining the definition of your ideal client into a framework that will allow you to systematically find and connect with your prospective clients in a digital landscape. Once you have refined your Client Avatar we will present how to use the features of various social media platforms and search engines to locate and then engage with the people who match your Avatar profile. This module also works to enhance the effectiveness of your overall communication, business planning, and social media endeavours by bringing deeper clarity and insight.

Resonance members have used this module in conjunction with other core modules such as ‘Connection Drive’ and ‘Unlocking The Emotional Context of Your Clients’ to create a process driven engine for authentically attracting an almost unlimited number of ideal clients with which to work.

THE BUSINESS ROI

When you are considering making an investment, it’s normal to want to know the return on investment (ROI). So let’s get the uninteresting question out of the way…

“Will these two days be a good financial investment?” Really the question should be, can you afford not to!

The simple answer is this – as long as you put in the effort and follow the steps, your newfound knowledge and skills will more than pay for itself financially within the first year, many times over. But like anything we do, we offer a simple guarantee, we know what we do is of extreme value and if you attend the workshop days and disagree, just tell us and we will we will solve it or give you your money back.

Your happiness and your results are our business plan.

WHO SHOULD COME?

We consider this event essential for anyone who leads an Advice or Service Firm or who wishes to. You cannot make business decisions in a digital and connected world without the right perspective and understanding to do so.

This module is also highly recommended as training and support material for operations, marketing or support team members within Advice firms who are tasked with the responsibility of integrating social media into a business. (Note that it is our strong opinion that this would have a significantly smaller effect without having the leader of the business also attend.)

HOW DO I ACCESS MORE?

We have programs that cover almost every aspect of creating profound leverage within an Advice or Services Firm. The material, process, content, tools, and resources are not borrowed from any external sources and can not be found anywhere else in the world.

Much of our material and services are reserved for our Resonance Community Members. Should you wish to have access to all of our modules, resources, masterminds, coaching programs and to become a member of our community of Advice firm owners, contact us to find out more.

Members gain access to our full suite of resources for a very nominal membership fee, however, membership is by application as we consider interpersonal fit to be the powerful driving factor of our very real accelerator programs.

WHAT IS OUR OBJECTIVE?

Our objective is to empower the Advice and Services Firm Leaders of the future. Our goal is not to give you cookie-cutter solutions but rather to enable you to reinvent better business your way.

We seek to create change through leadership by example. By empowering you, we empower your clients, and through your radical success, we help to reshape the future of Advice and Service in a new connected age.

We simply ask that you do not measure us by what you may have in the past experienced in this space. We dream bigger, push harder, make more mistakes and learn lessons others would be too scared to consider.

Already a Resonance member? Would you like to bring someone else with you? Get in touch and we'll send you the details on how you can bring a guest for FREE.

Want ongoing access to all of our workshops, strategy days and masterclasses? Want to accelerate every aspect of your business? Apply to join our Resonance Community.