WHY WE CREATED THIS 12 WEEK TRANSFORMATIVE LEARNING PROJECT

The simple answer is that seeing great professionals damaging their future and reputation because they lack the time, knowledge or a clear and defined pathway forward, became too much for us.

Most of the courses, ebooks, guides or programs that exist around LinkedIn are focused on what is (to us) hard core sales or marketing philosophy. There is no doubt that (for some of these) if you follow the steps aggressively they will produce you with ‘leads’, but they can also create a swath of reputation damage along the way.

We saw a monumental gap where professionals, who are concerned about protecting their hard earned reputation, have been left with just a ‘toe in the water’ when it comes to Social Media and their online presence.

Most professionals now have a LinkedIn profile but the consensus is they are confused with how to use it or what to do with it. Most also do not realise that the a-typical LinkedIn profile is actually a hindrance and is personal reputation damaging. What’s more, most professionals do not understand that the online reputation of their entire team also directly affects the reputation of the business.

Because we have worked with so many professionals, because this is our obsession, and because we have spoken directly with so many of your clients and customers, we know the impact is real and that it’s now compounding quicker.

For all of these reasons we wanted to create something that every professional could commit to, both from a cost AND a time perspective. We wanted it to be scalable across an entire business and we wanted to spell everything out for you step by step.

This isn’t just about information or learning – this is about doing.

HOW DOES THE LINKEDIN UNLOCKED PROJECT WORK?

• You commit to a minimum of 30 minutes a week
• We deliver an entirely online project, making it flexible and both time efficient and cost effective
• We provide you with a log in to our custom learning platform that you can revisit anytime you need to
• We let you know exactly what you should be doing and when
• We communicate with reminders and prompts that promote accountability
• You have access to videos, checklists, practical tasks, tips to shortcut your implementation, and the ability to ask questions and get answers along the way
• You receive support material that is focused around 3 critical areas, 1) philosophy, 2) how-to, and 3) examples from our students who have already put awesome things into action.

WHAT OUTCOMES SHOULD I EXPECT?

Remember, this is a project that you are committing to. We will provide you everything you need but ultimately, the quality of your results is based on your commitment and proactiveness. We know what you need to do, whether you do it is ultimately up to you!

You will achieve:

• a profile that represents your true professional brand
• the securing of your online reputation
• a way to ensure that your online presence and reputation grows over time
• the means to manage LinkedIn as the cornerstone of your professional reputation
• the ability to ensure your entire team can meet a high standard within a short space of time (contact us before enrolling for teams larger than 10)
• the know-how to gain recommendations and endorsements authentically and without being ‘pushy’
• the ability to rank effectively for ‘search’ for your name
• an understanding of how to create ‘opportunity attraction’ through your profile
• knowledge of the framework for future mastery (should you decide to truly use LinkedIn with focused purpose)
• the skill to manage LinkedIn in a way that saves you time rather than costing you time

12 WEEKS – THE PROJECT OVERVIEW

It is our unique insight (and the related nuances) that make all of the difference to what we deliver. An outline can never impart the true value of our unique perspective but our reputation and the reasons we have created this can.