About the webinar

Social Media can be the most powerful tool imaginable for growing almost any business or opening doors and creating opportunities for any professional. But the truth is that having a great online profile is now a must have even if you don’t care about innovation, leverage, Social Media, finding new clients or just growth in general.

Most professionals are still sitting on the Social Media fence, and while they remain there, they miss one important fact; business as usual is leaving them behind.

Whether you like it or not you are being Googled, searched for on LinkedIn and digitally stalked by everyone around you. You can stick your head in the sand and pretend that what they find doesn’t affect you or you can join us for this webinar and start to take steps to secure your professional online reputation and brand.

Your reputation is either controlled by you or controlled for you.

Who is presenting the webinar?

Baz Gardner, the founder of The Social Adviser, is presenting the material, all of which has never before been shared publicly. Baz will draw from his own personal experience and research as well as from what we have learned from working directly with hundreds of professionals.

Linkedin is the very foundation upon which the success of The Social Adviser has been built. The best way to make your mind up about this knowledge is to check out Baz’s own LinkedIn profile.

Why we are running this webinar?

We want to empower true professionals to do and be more, to give more value to more people. This webinar will help open your eyes and protect you from the damage that is being done, because relationship professionals and businesses are not keeping pace with the way Social behaviour is changing.

The webinar will arm you and educate you and at the end we will also be giving you steps to take action. In addition we will also be unveiling something we have secretly been working on to help you create a LinkedIn profile that is a true reflection of your very best professional brand.

Join us in this very important webinar so that you can learn:

• why LinkedIn is the easiest and most powerful way to secure your professional brand
• that having no LinkedIn profile now damages your professional reputation
• why having a half baked, incomplete, ‘salesy’ or corporate / bland profile also damages your professional reputation
• how the now ingrained habit of ‘Googling’ things is directly linked to personal online reputation
• how individual online presence and reputation now directly affects all aspects of business whether you have a Social Media plan or not
• why the online reputation of everyone in your business from the receptionist to the boss directly affects you and everyone else

Understand the steps to:

• use LinkedIn to take control and ownership of your most valuable asset, your reputation
• use LinkedIn to create a resonant personal brand
• utilise LinkedIn as a platform for managing networks and creating opportunities and opening doors
• creating a LinkedIn profile that will 24/7 defend you against reputational risk
• create a process to ensure that everyone within your business is supporting rather than damaging yours and the businesses reputation

Why is the webinar free?

There are 3 key reasons:

1. Because we normally charge for giving such high value material, so we figured we would see what happened if we didn’t
2. Because professionals are just not ‘getting it’ fast enough and we want to help protect them from themselves
3. Because we have some cool ways to help you take action if you decide you want help to do it right.

Note:The webinar is not a pitch and we will announce our ‘cool stuff’ only at the very end and after giving notice. So if you don’t want to know about it just grab the notes you made and sign out! We hate sitting through webinars that say nothing and that are just full of hype as much as you do.